![]() ![]() For example, I find it easier to have my supermarket shopping delivered and the best site I found to use is Ocado, so I use it. “If I find a site I can use then I use it as much as possible often even if I know I might be able to get things cheaper elsewhere. They also make for a very loyal customer. This means there is a huge opportunity for you to capture this audience within your market. ![]() Some figures indicate that it’s even more than this. And when companies do design things specifically for the elderly, they tend to be ugly devices that shout out to the world “I’m old and can’t function!” We can do better.” Accessible users can be very profitable…ħ out of 10 websites are not Accessible. Labels cannot be read without flashlights and magnifying lenses. Companies insist on printing critical instructions in tiny fonts with very low contrast. Containers with screw tops require more strength than my wife or I can muster. Everyday household goods require knives and pliers to open. #Once i learned to go mouseless im happier freeAnd businesses should take note: We are good customers often with more free time and discretionary income than younger people.ĭespite our increasing numbers the world seems to be designed against the elderly. “ The number of active, healthy oldsters is large and increasing. ![]() “When UX doesn’t consider ALL users, shouldn’t it be known as “SOME User Experience” or… SUX?” Billy Gregory, Senior Accessibility Engineer Don Norman “What I see today horrifies me”ĭid you know that the grandfather of UX, legend Don Norman, is now 83? With decreased eyesight and physical capabilities, he’s now experiencing the world as a user with Accessibility needs. On any day, that could include you, your family, friends, colleagues… You are also impaired (some of the time)Ībout one third of the population are temporarily impaired due to illness, injury or circumstance. Most people think the figure is less than 5%. So, how much Accessibility affects your users will somewhat depend on who those users are, but I’m sure you’ve been surprised by how large that percentage is. How old are your users? If they’re children this lowers to 8% but if they are older (pension age), this figure rises to 45%. You can reasonably assume that around 20% of your users have Accessibility needs (the exact UK figure is 19% source). However, you may be surprised at just how much Accessibility and good UX/Usability have in common and the amount of people who have Accessibility needs. Often, Accessibility practices get cut from projects due to either product teams not understanding the issues or budget concerns. It’s Global Accessibility Awareness Day today and for organisations who are still battling to get UX, and particularly User Research, into their process, starting another battle for Accessibility can feel like something that needs to be sidelined. It may be the kind of question that drives you crazy as you’ve been battling to get your stakeholders to care about accessibility and the importance of considering the needs of those users. This question of whether Accessibility is really that important is no doubt one you’ve either had yourself or heard someone else say. ![]()
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